Nixon Surf Challenge

Nixon has hosted a surf challenge since 2000 in San Sebastian, Spain; although, the 10th anniversary surf challenge took place in Lofoten Islands, Norway. Riders invited to the challenge compete for a 10,000 Euro purse. In a change up of usual practices, the competition is peer-judged.

It really is no wonder that Nixon has been so successful with their watches. After all, the founders of the company are surfers, snowboarders, and skaters themselves. In other words, they understand customers’ needs because they wear Nixon watches themselves.